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Whatever your clients’ interests, they’re always welcome in Orlando — and guaranteed the adventure of a lifetime. As the Theme Park Capital of the World and the No. 1 U.S. tourism destination, Orlando offers an unparalleled mix of experiences that turn even the wildest dreams into reality.

Legendary theme parks at Walt Disney World® Resort, Universal Orlando Resort, SeaWorld® Orlando and LEGOLAND® Florida Resort are just the beginning. Beyond the parks, travelers discover authentic neighborhoods, vibrant arts and culture, world class sports, electric nightlife, thrilling ecotourism adventures and exceptional shopping.

Orlando’s incredible variety makes it the perfect destination for families, couples, solo travelers and groups of friends alike. Theme park enthusiasts, food lovers, sports fans, sun seekers, arts patrons and serious shoppers will all find something unforgettable here. With more than 480 hotels — from expansive resorts to uniquely themed accommodations — Orlando offers more lodging options than nearly any destination in the world.

The possibilities are endless. Wonder is always within reach. And it’s the getaway your clients deserve — uniquely, and only, in Orlando.

Use the articles below to help them build their dream getaway, and make sure you book with our exclusive up to 25% off hotel deals!

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ⓘ Our offers are built into the pricing displayed and subject to availability. Book stays before 31st of August 2026.

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ORLANDO: UNBELIEVABLY REAL

Where Imaginations Become Itineraries

Reinforce Your Unique Selling Proposition

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Orlando is a shopper’s paradise like no other. From the best in high-end luxury to hard-to-find rarities, it’s all waiting at Orlando’s premier shopping malls. 

The Mall at Millenia focuses on luxury boutiques and in-demand brands. Central Florida's largest shopping center, The Florida Mall®, boasts market exclusives and best-of-brand retailers.

Your clients won’t even have to drop a lot of money to shop in Orlando thanks to three outstanding outlet malls close to the theme parks. Lake Buena Vista Factory Stores has 50 of the world’s best-known outlets. On International Drive, Orlando International Premium Outlets® has everything from luxury brands to value and outlet pricing, while its sister location, Orlando Vineland Premium Outlets®, has choices for every itinerary, budget and style.

Meanwhile, eclectic boutiques in Winter Park and downtown Orlando provides national brands, local favorites, antique stores, vintage clothing shops and more.

Sensational Shopping

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Take Your Orlando Learning To New Heights

Sell Smarter. Stand Out! The Orlando Travel Academy is a fast, engaging online course designed for travel advisors at every level. 

From accommodations and attractions, to shopping, dining and hidden gems, you’ll become a Certified Orlando Expert in less time than it takes to pack your suitcase. Discover why Orlando is more than the Theme Park Capital of the World with attractions that get your clients up close and personal with wildlife, unique nature adventures and adrenaline-inducing activities by completing the Orlando Travel Academy today.

Click here to learn more
 
We Make it Easy! Deliver targeted itineraries based on your client’s interests with the new Itinerary Builder — an exclusive tool for graduates.

ORLANDO TRAVEL ACADEMY

Travel Advisor Training Program

In the heart of Florida, Orlando’s natural beauty serves as the perfect counterbalance to the destination’s signature theme park fun. 

Ecotours, natural springs, birding, nature trails, fishing, kayaking, airboat rides and lots of thrills are some of the many options for exploring Orlando’s great outdoors. 

Whether peacefully paddling through spring-fed lakes or hang-gliding 2,000 feet above orange groves, your clients can dive into a variety of lush ecosystems, all within driving distance of the tourism districts.

Orlando’s moderate climate becomes a popular haven for birds and those who love to watch them. Crystal-clear waters make for perfect scuba diving, snorkeling, swimming and fishing — not to mention manatee encounters. 

For hiking, bicycling and other outdoor activities, Orlando’s many nature parks and preserves offer a treasure trove of wildlife. And with so many miles of pristine waterways in Orlando, anglers of all ages can look forward to casting lines while they’re here.

Explore Orlando’s Greater Outdoors

In Orlando, visitors both young and young at heart can immerse themselves in unforgettable adventures at the world’s top theme parks. 

Magic Kingdom® Park, EPCOT®, Disney’s Hollywood Studios® and Disney’s Animal Kingdom® Theme Park await at Walt Disney World® Resort, plus Disney’s Blizzard Beach and Disney’s Typhoon Lagoon water parks, and more. 

Universal Orlando Resort is home to Universal Studios Florida, Universal’s Islands of Adventure (featuring both lands of The Wizarding World of Harry Potter™) and the all-new Universal Epic Universe - along with Universal’s Volcano Bay water park. Universal CityWalk brings dining and entertainment together in one convenient district.

SeaWorld® Orlando offers up-close animal encounters and pulse-pounding rides, as well as sandy beaches and thrills at Aquatica® Orlando and serene relaxation at Discovery Cove®

Last but not least, children and their families can have a blast with kids-focused rides and plenty of building opportunities at LEGOLAND® Florida Resort, including LEGOLAND® Florida Theme Park and the world’s first Peppa Pig Theme Park.

The World’s Greatest Theme Parks

Between 58 MICHELIN Guide restaurants, celebrity chefs and local James Beard honorees, family-friendly feasts, sleek lounges, dazzling nightclubs, entertaining dinner shows, sports-focused pubs, gourmet food trucks, breweries, wineries, and more, your clients will never run out of amazing things to eat and drink in Orlando — no matter their budget or preferences.

Top districts include International Drive, Restaurant Row, Disney Springs®, Universal CityWalk, downtown Orlando neighborhoods, the nearby city of Winter Park, and other surrounding areas.

Elevated Dining

Have your clients ever flown indoors? Moved through a school of exotic fish without getting wet? Soared on a zip line over live alligators? They can in Orlando, where more than 100 amazing, standalone attractions beyond the theme parks and water parks offer unbelievably real adventures.

 
Whether your customers crave mild, all-ages fun that kids and adults can enjoy together, or wild, pulse-pounding thrills that must be seen to be believed, they are here and ready to be discovered by travelers — including many wonders that can only be experienced in Orlando.

 
The fun starts in the International Drive Entertainment District, aka I-Drive, which is close to all major theme parks in the heart of Orlando’s tourism districts. The action-packed district features imaginative spins on all manner of classic attractions — and some your clients have never even dreamed of.

Amazing Attractions

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